Awal Juli kemarin RW Marketing, perusahaan marketing yang berbasis di Kensington, Victoria merayakan ulang tahunnya yang ke-sepuluh. Untuk merayakan momen spesial tersebut, perusahaan yang sudah melayani lebih dari 200 klien tahun ini mengadakan pesta jamuan makan yang dihadiri sahabat hingga para mitra kerja.

RW Marketing menyediakan berbagai jasa pemasaran contohnya desain grafis, pembuatan website, fotografi dan videografi, strategi marketing dan branding, digital dan sosial media, dan lain sebagainya. Selain melayani berbagai industri, banyak dari klien mereka yang aktif di bidang food and beverage. Hal tersebut tercerminkan dalam desain tempat dimana acara tersebut dilaksanakan.

“The company evolved from being just a business many years ago, we became a community where we were able to genuinely help our clients, we did this by bringing together like minded people and businesses with the same values which formed our community. It is our vision to grow RW Marketing by helping our community and those who come on board, by exceeding client expectations time and time again, helping businesses achieve their goals and being a part of their success. It is our privilege to go on the journey with them, to live, learn and experience such amazing things,” ujar Richard tentang harapannya pasca perayaan satu dekade RW Marketing.

Ruang Milik Sendiri

Gedung RW Marketing memiliki desain yang unik dengan event space milik sendiri. Ruangan ini tidak disewakan untuk publik, melainkan eksklusif untuk keperluan klien. Dengan tata ruang dapur terbuka serta peralatan dapur yang lengkap, mereka bisa mempromosikan produk makanan baru, atau sekedar mengadakan acara ramah tamah.

Tempat tersebut didesain sendiri berdasarkan pengalaman yang didapat dari melayani berbagai klien yang juga terlibat dalam industri kuliner.

“It allows us to add more value to what our clients do.  We can do events here. We can do launches here. We can do demonstrations here. We can do videos here. We can showcase products. We can cook. We can do lots of things that we couldn’t do before. So part of what we’re saying our business is that we’re a community. As a community, you need a place to gather,” ujar pendiri RW Marketing Richard Warneke tentang fitur dan kegiatan yang dapat dilakukan di tempat ini.

Filosofi Logo

Lambang RW Marketing melambangkan seekor phoenix (burung api) yang memiliki arti kelahiran dan reinkarnasi. Bagi Richard, ini sejalan dengan fase yang dilalui dalam kehidupan sebuah bisnis. “Every business goes through it. Whether you’re starting out. Whether you’re established, things aren’t working. So different points in the business cycle represents the cycle of a phoenix. A phoenix will overtime live, but when it’s getting tired, it sort of build a fire for itself, and then burns itself. And from the ashes it is reborn. Many businesses actually need a lot of help with their marketing. A lot of things they believe internally work, don’t work. And sometimes it takes out external view, where there’s no emotional connection, where you’re not bound by, oh this one person likes this. You need to look at it as a business. And this is what we’re engaged to,” cerita Richard.

Selama acara berjalan, para pengunjung pun dimanjakan dengan berbagai macam santapan yang terus dihidangkan. Sebut saja hidangan sashimi dan makanan khas Jepang yang dihidangkan oleh Chef Kuma Matomu dari restoran Komeyui, fraisier cake oleh Chef Longyin, dan masih banyak lagi.

“Today marks the 10th year anniversary. It wouldn’t have been possible without you guys. All of you guys are a part of, or would have been, you’ve helped us grow and in turn I like to think we have helped you guys grow as well. Would like to take this opportunity to thank everyone for giving their time to come here, to come down and enjoy,” ucap Richard kepada para hadirin serta tak lupa juga berterimakasih pada para mitra yang membantu persiapan acara.

Selain menikmati makanan yang disajikan, malam tersebut juga menjadi kesempatan para hadirin saling berkenalan dengan sesama dan memperluas jaringan pertemanan.

Apa Kata Mereka

Leslie Chan, Consultant Chef di Les Toques Blanches

We are good friend. I know Richard, and I think Richard is a great friend. I think we have a common concept, and also love the good food and friendship.

Edward Khen, Active Marketing Chef di UNOX

I knew Richard when I was chef-ing, he was involved in the marketing of the restaurant. Unox and RW’s company values are aligned, it’s very reactive and customer service based. RW never boast about where they are, who’s partnership with what, but lets the result speaks for itself.

Kuma Matomu, Executive Chef/Director di Komeyui

We just made a contract with RW Marketing, Edward from UNOX introduced me to RW, he used to be my customer. My hope, I want to get to know the good people around the hospitality industry.

Denis